Owned by Sorensen Media Group, it broadcasts a news/talk format branded as News Talk K57. Although KGUM broadcasts at 567 kHz, most U.S. radios tune in 10 kHz increments only; the station has thus marketed itself as being on the next nearest frequency, 570. Stations in Guam fall within the jurisdiction of the Geneva Frequency Plan of 1975, instead of the North American Regional Broadcasting Agreement used in the U.S. mainland.